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| Variable | Items | C.R. | AVE |
|---|---|---|---|
| Perceived usefulness | PU1 | 0.813 | 0.699 |
| PU2 | |||
| PU3 | |||
| Perceived recreational | PR1 | 0.732 | 0.601 |
| PR2 | |||
| PR3 | |||
| PR4 | |||
| Perceived cost | PC1 | 0.795 | 0.632 |
| PC2 | |||
| PC3 | |||
| PC4 | |||
| Channel characteristics | OCF1 | 0.741 | 0.618 |
| OCF2 | |||
| OCF3 | |||
| OCF4 | |||
| Perceived value | PV1 | 0.788 | 0.676 |
| PV2 | |||
| PV3 | |||
| PV4 | |||
| Channel switching cost | CSC1 | 0.769 | 0.653 |
| CSC2 | |||
| CSC3 | |||
| CSC4 | |||
| CSC5 | |||
| Channel migration intention | CMI1 | 0.851 | 0.702 |
| CMI2 | |||
| CMI3 |
