Table 16.

Regression.

Variable	Perceived value		Channel migration intention
	M1	M2	M3	M4	M5	M6
Intercept	3.888***	2.322***	2.204***	2.879***	3.655***	3.342***
Gender	−0.049	−0.038	0.263**	0.240**	0.244**	0.232**
Age	0.001	−0.045	−0.064	−0.031	−0.064	−0.040
Academics	0.021	0.011	0.026	0.021	0.034	0.023
Purchased Channel	0.014	0.040	0.065	0.045	0.071	0.053
PU		0.246***		−0.158*		−0.109
PR		0.234***		−0.160*		−0.113
PC		−0.123**		0.291***		0.266***
CC		0.060		−0.127*		−0.115*
PV					−0.373***	−0.199*
R 2	0.003	0.238	0.047	0.164	0.106	0.177
Adjust R2	−0.011	0.217	0.034	0.141	0.090	0.151

N = 292.

^*P < 0.05.

^**P < 0.01.

^***P < 0.001.