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Perceived recreation measurement.
| Variable | Numbering | Item | References |
|---|---|---|---|
| Perceived recreational | PR1 | Using this channel to buy fresh products provides me with fun | Sweeney et al. (68), Zeithaml (64) |
| PR2 | Using this channel to buy fresh products is a leisure activity | ||
| PR3 | When using this channel to purchase fresh products, time flies | ||
| PR4 | I enjoy using this channel to buy fresh products |
