Table 7.
Channel switching cost measurement.
| Variable | Numbering | Item | References |
|---|---|---|---|
| Channel switching cost | CSC1 | Switching to a new shopping channel can take me a lot of time | Gupta et al. (38), Zhang et al. (57), Dong and Lu (50) |
| CSC2 | Switching to a new shopping channel takes a lot of energy | ||
| CSC3 | Switching to a new shopping channel will cost me more money | ||
| CSC4 | It would be inconvenient for me to switch to a new shopping channel | ||
| CSC5 | I'm worried that I won't get the same service as the old one after switching to a new shopping channel |