Table 9.

Sample basic information.

Attribute	Characteristic	Quantity	Proportion
Gender	Male	126	43.2
	Female	166	56.8
Age	Below 18	3	1.0
	18–25 years old	181	62.0
	26–30 years old	72	24.7
	31–40 years old	25	8.6
	Over 40	11	3.8
Academics	Middle school	2	0.7
	Secondary/high school	10	3.4
	College	11	3.8
	Undergraduate	239	81.8
	Master and above	30	10.3
Shopping channels	Online	119	40.8
	Offline	173	59.2