Table 2.

Descriptive statistics for emoji function and frequency in Airbnb titles (Study 1)

No. of observations	2,189,224
No. of observations with (face and NF) emojis in titles	29,410
No. of unique emojis (including emoticons)	96
No. of unique face emojis	12
Total no. of face emojis in listing titles	5,182
No. of unique non-face (NF) emojis	84
Total no. of complementary NF emojis in listing titles	47,540
Total no. of substitutive NF emojis in listing titles	3,666