Table 4.
Descriptive statistics for dependent, independent, and control variables (Study 1)
| Variable | Mean | Std. Dev |
|---|---|---|
| Dependent Variable: | ||
| No. of reviews | 1.3056 | 2.5033 |
| Independent Variables: | ||
| NF emoji presence (dummy 0 = absence, 1 = presence) | 0.0114 | 0.1060 |
| Complementary NF emoji presence | 0.0100 | 0.0994 |
| Substitutive NF emoji presence | 0.0016 | 0.0403 |
| Emoji number (dummy 0 = 1, 1 = 2 +) | 0.0068 | 0.0820 |
| Complementary emoji number | 0.0067 | 0.0818 |
| Substitutive emoji number | 0.0001 | 0.0068 |
| Superhost (Yes = 1) | 0.2445 | 0.4298 |
| Listing Title Characteristics | ||
| Listing title word length | 5.8957 | 2.0205 |
| # Face emojis | 0.0023 | 0.0513 |
| # Textual attention markers | 0.3150 | 0.7372 |
| Time-Variant Listing Features | ||
| Rating quality score | 79.252 | 35.324 |
| Price ($) | 146.50 | 126.21 |
| Security deposit ($) | 116.98 | 176.54 |
| Cleaning fee ($) | 58.361 | 62.666 |
| Instant-bookable (Yes = 1) | 0.3885 | 0.4874 |
| Description word length | 271.89 | 203.11 |
| Description topic category: 1 | 0.1160 | 0.3202 |
| Description topic category: 2 | 0.3630 | 0.4809 |
| Description topic category: 3 | 0.0376 | 0.1902 |
| Description topic category: 4 | 0.0072 | 0.0847 |
| Description topic category: 5 | 0.1250 | 0.3307 |
| Description topic category: 6 | 0.1572 | 0.3640 |
| Description topic category: 7 | 0.1939 | 0.3954 |
| Accommodation capacity | 3.2509 | 2.2083 |
| Number of amenities | 23.482 | 11.277 |
| Cancellation policy: Moderate | 0.2727 | 0.4453 |
| Cancellation policy: Strict | 0.4328 | 0.4955 |
| Exogenous Listing Features | ||
| Listing age (months) | 25.966 | 21.655 |
| Time since last scrape (days) | 32.456 | 18.547 |
| Host Characteristics | ||
| # Host verifications | 5.2415 | 2.0057 |
| Is professional host (Yes = 1) | 0.4155 | 0.4928 |
| Host experience (years) | 3.9797 | 2.1427 |