| Questionnaire Description |
| A virtual brand community is a virtual platform for users to interact and communicate around a certain brand on the network. Including but not limited to official forums such as Xiaomi Community, Club of Huawei, VIVO Community, OPPO Community, Lenovo Community, Weifeng Network, Club Canon, Lancome Community, as well as official Weibo, WeChat official account, and so on established around a certain brand. |