Table 4.

Likelihood of being a consumer of PBD by attitudes towards PBMA.

Attitudes towards PBMA	Consumer of PBMA- Unadjusted			Consumer of PBMA- Adjusted 2
	OR 1	95% CI	p-Value	OR	95% CI	p-Value
Are high-processed products	0.71	0.59–0.84	<0.001	0.76	0.61–0.93	<0.010
Are natural products	1.60	1.34–1.92	<0.001	1.55	1.26–1.93	<0.001
Are good for my health	2.33	1.86–2.96	<0.001	2.29	1.76–3.04	<0.001
Are tasty	2.77	2.24–3.53	<0.001	2.54	2.02–3.29	<0.001
Are expensive 3	-	-	0.819	-	-	0.295
Are environmentally friendly 3	-	-	0.708	-	-	0.951
Are artificial products	0.67	0.57–0.78	<0.001	0.73	0.61–0.87	<0.001
Are nutritionally equal to milk	1.30	1.11–1.53	<0.001	1.38	1.14–1.69	<0.01
Are nutritionally better than milk	1.26	1.07–1.50	<0.01	-	-	0.128

PBMA = plant-based milk alternatives, OR = Odds Ratio, CI = Confidence Interval. ¹ OR: Odds ratio is the value to estimate the likelihood of belonging to the cluster (<1.00: less likely, >1.00: more likely). ² Logistic regression model was adjusted for the sociodemographic data. ³ Non-significant results are not presented.