Table 2.

Interactions between the country-of-origin government and consumer advantage and disadvantage and foreign firms' investment dynamics

		Government-based
		Country-of-origin advantage	Country-of-origin disadvantage
Consumer-based	Country-of-origin advantage	“Big splash” Large initial investments and small subsequent investments	“Under the radar” Small initial investments and small subsequent investments
	Country-of-origin disadvantage	“All in” Large initial investments and large subsequent investments	“Late bloomer” Small initial investments and large subsequent investments