Table 4.
Square root of AVE and correlation coefficient between variables.
Variables | 1 | 2 | 3 | 4 | 5 |
---|---|---|---|---|---|
1. Consumers’ negative emotions | 0.793 | ||||
2. Relationship quality between consumers and tourism suppliers | −0.507 | 0.764 | |||
3. Relationship quality between consumers and OTAs | −0.285 | –0.616 | 0.778 | ||
4. Consumers’ forgiveness | −0.532 | 0.631 | 0.496 | 0.772 | |
5. Consumers’ repurchase intention | −0.438 | 0.473 | 0.597 | 0.628 | 0.766 |