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. 2023 Jan 12;9(1):e12919. doi: 10.1016/j.heliyon.2023.e12919

Table 6.

HLM analysis of direct impact relationship and moderating effect.


Variable
Relationship quality between consumers and tourism suppliers
Relationship quality between consumers and OTAs
Consumers’ repurchase intention
Model 1 Model 2 Model 3 Model 4 Model 5 Model 6 Model 7 Model 8
Intercept 3.438** 2.599* 3.281** 2.784* 3.627*** 3.427** 2.832* 3.268**
Control variable
Gender 0.011 0.012 0.034 0.024 0.043 0.082 0.028 0.048
Region 0.008 0.014 0.008 0.045 0.017 0.033 0.091 0.027
Age 0.063 0.036 −0.066 0.002 −0.111 −0.024 −0.079 −0.046
Education 0.037 0.021 −0.032* 0.103* 0.014 0.051 0.036 0.019*
Occupation 0.014 0.023 0.024 0.092 0.025 0.014 0.037 0.032
Independent
Variable
Consumers’ negative emotions −0.685* −0.504*
Relationship quality between consumers and tourism suppliers 0.723***
Relationship quality between consumers and OTAs 0.511*
Moderating
Variable
Consumers’ forgiveness 0.246**
Interaction
Item
Relationship quality between consumers and OTAs × consumers’ forgiveness 0.324*
R2 0.039 0.236 0.103 0.124 0.294 0.212 0.129 0.234
ΔR2 0.063 0.083 0.059 0.087 0.065
F 4.102** 2.917* 4.073** 2.087* 3.423* 2.746* 3.554* 2.959**

Note: *p < 0.05, **p < 0.01, ***p < 0.001.