Table 8.
Statistics of mediating effect.
Mediating effect path | Indirect effect value | Standard error | Upper limit | Lower limit | Effect proportion |
---|---|---|---|---|---|
1. Consumers’ negative emotions → relationship quality between consumers and OTAs → consumers’ repurchase intention | 0.219 | 0.007 | 0.325 | 0.113 | 31.60% |
2. Consumers’ negative emotions → relationship quality between consumers and tourism suppliers → relationship quality between consumers and OTAs → consumers’ repurchase intention | 0.237 | 0.008 | 0.357 | 0.114 | 34.20% |
3. Total mediating effect | 0.456 | 0.024 | 0.617 | 0.295 | 65.80% |
4. Total effect | 0.693 | 0.019 | 0.822 | 0.392 | 100% |