Table 1.
Reliability and validity test results.
| Main construct and items | Loadings | CR | Cronbach’s α | AVE |
|---|---|---|---|---|
| Function Risk, FR | 0.856 | 0.854 | 0.664 | |
| Compared with traditional water appliances, the function and quality of water-saving appliances are still not ideal | 0.791 | |||
| Water-saving appliances have limited functionality and will be difficult to meet my needs | 0.809 | |||
| Water-saving appliances have poor user experience due to design or performance issues | 0.844 | |||
| Economic Risk, ER | 0.844 | 0.837 | 0.644 | |
| Compared with traditional water appliances, the maintenance cost of water-saving appliances is higher | 0.789 | |||
| Maintenance and other costs make the total cost of water-saving appliances higher than I expected | 0.885 | |||
| The water bills saved by the water-saving appliances hardly make up for the extra costs they incur | 0.726 | |||
| Psychological Risk, PR | 0.920 | 0.917 | 0.794 | |
| Buying water-saving appliances creates additional worries for me compared to traditional water appliances | 0.809 | |||
| Compared to traditional water appliances, buying water-saving appliances will make me feel less psychologically relaxed | 0.948 | |||
| Buying water-saving appliances creates unwanted anxiety in me compared to traditional water appliances | 0.910 | |||
| Consumer Knowledge, CK | 0.900 | 0.898 | 0.751 | |
| I am very knowledgeable about water saving appliances | 0.900 | |||
| I am familiar with some common water saving appliances | 0.842 | |||
| I have received a lot of information about water saving appliances | 0.856 | |||
| Quality Trust, QT | 0.861 | 0.860 | 0.673 | |
| I’m willing to buy water saving appliances despite the possible risks | 0.825 | |||
| I think water saving appliances are reliable and trustworthy | 0.829 | |||
| I believe water saving appliances can meet my usage needs | 0.807 | |||
| Green Trust, GT | 0.877 | 0.876 | 0.704 | |
| I believe in the water saving performance of water saving appliances | 0.826 | |||
| I believe that water saving appliances can effectively save water resources | 0.868 | |||
| I believe water economizers are beneficial for improving water efficiency | 0.823 | |||
| Purchase Intention, PI | 0.858 | 0.857 | 0.669 | |
| Generally speaking, I am willing to buy water saving appliances | 0.878 | |||
| I choose to buy water saving appliances if possible | 0.815 | |||
| I want to buy despite the uncertainty of the water saver | 0.756 |