Table 3.
Descriptive statistics, correlation and average extraction variance (AVE).
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
|---|---|---|---|---|---|---|---|---|
| Perceived risk | 0.837 | |||||||
| Function risk | 0.800*** | 0.815 | ||||||
| Economic risk | 0.755*** | 0.464*** | 0.802 | |||||
| Psychologic risk | 0.807*** | 0.435*** | 0.400*** | 0.891 | ||||
| knowledge | 0.216*** | 0.085 | 0.109** | 0.295*** | 0.867 | |||
| Quality trust | −0.151*** | −0.142*** | −0.062 | −0.144*** | 0.272*** | 0.820 | ||
| Green trust | −0.128** | −0.132** | 0.002 | −0.153*** | 0.224*** | 0.681*** | 0.839 | |
| Purchase intention | −0.157*** | −0.108** | −0.022 | −0.217*** | 0.249*** | 0.716*** | 0.650*** | 0.818 |
| Messan | 4.250 | 4.163 | 4.865 | 3.722 | 3.852 | 5.318 | 5.556 | 5.533 |
| S.D. | 1.086 | 1.376 | 1.201 | 1.551 | 1.527 | 0.978 | 0.983 | 0.994 |
N = 337, *p < 0.1, **p < 0.05; ***p < 0.01; the bold diagonal text is the square root of AVE.