Table 4.

Results of hierarchical regression analysis.

	Quality trust		Green trust		Purchase intention
	Model 1	Model 2	Model 3	Model 4	Model 5	Model 6
Perceived risk	−0.197***	−0.221***	−0.150***	−0.166***	−0.184***	−0.039
	(−4.546)	(−4.955)	(−3.366)	(−3.581)	(−4.032)	(−1.083)
Perceived risk × knowledge		0.094***		0.065**
		(3.442)		(2.359)
Quality trust						0.515***
						(8.717)
Green trust						0.285***
						(5.267)
Gender	0.101	0.092	−0.218*	−0.224*	−0.137	−0.127
	−0.800	−0.735	(−1.756)	(−1.800)	(−1.070)	(−1.338)
Education	−0.086	−0.080	−0.058	−0.054	0.010	0.070
	(−0.843)	(−0.786)	(−0.580)	(−0.538)	(0.090)	(0.989)
Age	0.229**	0.215**	0.147	0.137	0.103	−0.056
	(2.440)	(2.349)	(1.501)	(1.438)	(1.023)	(−0.742)
Occupation	0.008	0.013	0.063	0.066	0.025	0.003
	(0.145)	(0.235)	(1.077)	(1.125)	(0.393)	(0.071)
Income	−0.007	−0.030	0.107*	0.091	0.058	0.031
	(−0.103)	(−0.481)	(1.708)	(1.434)	(1.058)	(0.847)
Region	0.062	0.039	0.068	0.052	−0.097	−0.148**
	(0.598)	(0.380)	(0.634)	(0.489)	(−0.921)	(−2.031)
Knowledge	0.188***	0.189***	0.173***	0.174***	0.204***	0.058*
	(4.856)	(4.939)	(4.838)	(4.807)	(5.096)	(1.869)
_cons	4.799***	4.948***	5.069***	5.171***	5.425***	1.509***
	(9.665)	(10.340)	(10.577)	(10.916)	(11.177)	(3.988)
N	337	337	337	337	337	337
Adjusted R 2	0.123	0.148	0.086	0.096	0.101	0.564
F	8.382	7.930	6.047	5.201	5.845	46.054

N = 337, ^*p < 0.1, ^**p < 0.05; ^***p < 0.01.