TABLE 7.

Cluster 1.

Sr. No	Author	Title	Links	Total link strength	TGCS
1	Marcos-Cuevas et al., 2016	Value co-creation practices and capabilities: sustained purposeful engagement across B2B system.	52	192	94
2	Altuntas Vural, 2017	Service-dominant logic and supply chain management: a systematic literature review	52	209	120
3	Chowdhury et al., 2016	Every cloud has a silver lining − Exploring the dark side of value co-creation in B2B service networks	51	288	102
4	Breidbach and Maglio, 2016	Technology-enabled value co-creation: an empirical analysis of actors, resources, and practices	50	195	127
5	Kohtamäki and Rajala, 2016	Theory and practice of value co-creation in B2B system	50	216	93
6	Leone et al., 2021	How does artificial intelligence enable and enhance value co-creation in industrial markets? An exploratory case study in the healthcare ecosystem	50	123	26
7	Mingione and Leoni, 2020	Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets	50	234	20
7	Cabbidu et al., 2019	Toxic Collaborations: Co-Destroying Value in the B2B Context	47	162	37
8	Petri and Jacob, 2016	Customers as enablers of Value Co-creation in solution business.	46	184	47
9	Wong and Lai, 2019	The effects of value co-creation activities on the perceived performance of exhibitions: A service science perspective	46	136	18
10	Ciasullo et al., 2021	A digital servitization framework for viable manufacturing companies	45	125	11
11	Hofacker et al., 2020	Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future	44	104	21
13	Hein et al., 2019	Value co-creation practices in business-to-business platform ecosystems	42	105	72
14	Tura et al., 2019	The darker side of sustainability: Tensions from sustainable business practices in business networks	41	111	38
15	Murthy et al., 2016	An empirical investigation of the antecedents of value co-creation in B2B IT services outsourcing	40	112	14
16	Hilton et al., 2013	Adopting self-service technology to do more with less	39	84	75
17	Bauer and Borodako, 2019	Trade show innovations − Organizers implementation of the new service development process	17	20	11
18	Li et al., 2020	The state-of-the-art of the theory on Product-Service Systems	17	57	28