TABLE 9.

Cluster 3.

Sr. No	Author	Title	Links	Total link strength	TGCS
1	Hollebeek, 2019	Developing business customer engagement through social media engagement-platforms:	52	230	62
2	Jonas et al., 2018	Stakeholder engagement in intra- and inter-organizational innovation: Exploring antecedents of engagement in service ecosystems	48	161	35
3	Möller and Halinen, 2018	IMP thinking and IMM: Co-creating value for business marketing.	48	220	24
4	Blasco-Arcas et al., 2020	Organizing actor Engagement: A platform perspective	47	167	21
5	Laczko et al., 2019	The role of a central actor in increasing platform stickiness and stakeholder profitability: Bridging the gap between value creation and value capture in the sharing economy	47	108	34
6	Bonamigo et al., 2020	Facilitators and inhibitors of value co-creation in the industrial services environment	46	121	10
7	Jaakkola and Aarikka-Stenroos, 2019	Customer referencing as business actor engagement behavior − Creating value in and beyond triadic settings.	46	133	35
8	Drummond et al., 2018	The impact of social media on resource mobilization in entrepreneurial firms	43	128	50
9	Jaakkola and Aarikka-Stenroos, 2019	Customer referencing as business actor engagement behavior – Creating value in and beyond triadic settings	41	117	150
10	Drummond et al., 2020	Digital engagement strategies and tactics in social media marketing	41	138	21
11	Dessaigne and Pardo, 2020	The network orchestrator as steward: Strengthening norms as an orchestration practice	39	109	10
12	Nyadzayo et al., 2020	B2B purchase engagement: Examining the key drivers and outcomes in professional services	37	131	23
13	Nunan et al., 2018	Reflections on “social media: Influencing customer satisfaction in B2B sales” and a research agenda	20	63	37