Table 2.
Reliability and validity analysis results of questionnaire.
| Dimension | Item | Factor loadings | SMC | CR | AVE | Cronbach’s α |
|---|---|---|---|---|---|---|
| Performance expectancy | PE1 | 0.899 | 0.808 | 0.8925 | 0.7348 | 0.892 |
| PE2 | 0.845 | 0.714 | ||||
| PE3 | 0.826 | 0.683 | ||||
| EE2 | 0.847 | 0.718 | 0.8789 | 0.7828 | 0.872 | |
| EE3 | 0.921 | 0.848 | ||||
| Social influence | SI1 | 0.805 | 0.648 | 0.7267 | 0.5718 | 0.723 |
| SI3 | 0.704 | 0.496 | ||||
| Price value | PV1 | 0.881 | 0.776 | 0.8226 | 0.6127 | 0.812 |
| PV2 | 0.832 | 0.692 | ||||
| PV3 | 0.608 | 0.370 | ||||
| Perceived risk | PR1 | 0.921 | 0.848 | 0.8679 | 0.6901 | 0.863 |
| PR2 | 0.877 | 0.768 | ||||
| PR3 | 0.673 | 0.453 | ||||
| Facilitating conditions | FC1 | 0.858 | 0.735 | 0.8479 | 0.6510 | 0.851 |
| FC2 | 0.740 | 0.547 | ||||
| FC3 | 0.818 | 0.67 | ||||
| Habit | BH1 | 0.865 | 0.749 | 0.8481 | 0.6519 | 0.850 |
| BH2 | 0.831 | 0.691 | ||||
| BH3 | 0.719 | 0.517 | ||||
| Behavioral intention | BI1 | 0.882 | 0.778 | 0.8896 | 0.8012 | 0.892 |
| BI2 | 0.908 | 0.824 | ||||
| Use behavior | B1 | 0.657 | 0.431 | 0.7937 | 0.6652 | 0.773 |
| B3 | 0.948 | 0.899 |