Table 3.
Descriptive statistics of the full sample and subsample
| Variable | N | M (or %) | SD | Median | Min. | Max. |
|---|---|---|---|---|---|---|
| Dependent variable | ||||||
| Total donation amount (RMB) | 415 | 2,452,678 | 7,423,930 | 244,932 | 647 | 110,008,849 |
| Other crowdfunding information | ||||||
| Total number of donors | 415 | 47,292 | 126,141 | 2265 | 15 | 1,486,008 |
| Independent variables | ||||||
| Platform | ||||||
| Authorized platform | 266 | 64.10% | ||||
| WeChat official account | 149 | 35.90% | ||||
| Updates | 415 | 3.66 | 7.22 | 1 | 0 | 65 |
| Award | ||||||
| No | 184 | 68.40% | ||||
| Yes | 85 | 31.60% | ||||
| Predefined duration (days) | 269 | 47.59 | 49.14 | 32 | 1 | 206 |
| Control variables | ||||||
| Starting month | ||||||
| January | 225 | 54.22% | ||||
| February | 169 | 40.72% | ||||
| March | 21 | 5.06% | ||||
| Supported area | ||||||
| Provinces other than Hubei | 125 | 30.12% | ||||
| Including Hubei | 251 | 60.48% | ||||
| Unspecified | 39 | 9.40% | ||||
| Fundraising goal (RMB) | ||||||
| < 500,000 or unspecified | 210 | 50.60% | ||||
| 500,000–1,000,000 | 25 | 6.02% | ||||
| 1,000,000–5,000,000 | 103 | 24.82% | ||||
| 5,000,000–10,000,000 | 47 | 11.33% | ||||
| > 10,000,000 | 30 | 7.23% | ||||