Table 4.
Results of the multiple regressions on Total donation amount
| Variable | Model 1 Full sample | Model 2 Full sample | Model 3 Full sample | Model 4 Subsample | Model 5 Subsample | Model 6 Subsample |
|---|---|---|---|---|---|---|
| Independent variables | ||||||
| Platform (ref: authorized platform) | ||||||
| WeChat official account | 0.52*(0.22) | 0.42+(0.21) | ||||
| Updates (log) | 0.46***(0.08) | 0.45***(0.08) | ||||
| Award (ref: no) | ||||||
| Yes | 0.59**(0.19) | 0.59***(0.18) | ||||
| Predefined duration (days) (log) | − 0.27***(0.06) | − 0.27***(0.06) | ||||
| Control variables | ||||||
| Starting month (ref: January) | ||||||
| February | − 1.04***(0.15) | − 0.97***(0.15) | − 0.94***(0.15) | − 1.28***(0.21) | − 1.13***(0.21) | − 1.07***(0.2) |
| March | − 2.86***(0.33) | − 2.83***(0.31) | − 2.7***(0.32) | − 3.04***(0.34) | − 2.73***(0.34) | − 2.66***(0.34) |
| Supported area (ref: provinces other than Hubei) | ||||||
| Including Hubei | 0.73***(0.16) | 0.9***(0.15) | 0.79***(0.16) | 1.03***(0.19) | 0.84***(0.19) | 0.91***(0.19) |
| Unspecified | 0.01(0.26) | 0.09(0.25) | 0.04(0.25) | 0.19(0.27) | 0.2(0.26) | 0.31(0.26) |
| Fundraising goal (RMB) (ref: < 500,000/unspecified) | ||||||
| 500,000–1,000,000 | 0.58+(0.32) | 0.27(0.28) | 0.52+(0.31) | 0.67*(0.33) | 0.79*(0.32) | 0.85**(0.31) |
| 1,000,000–5,000,000 | 1.85***(0.22) | 1.44***(0.16) | 1.72***(0.22) | 1.8***(0.24) | 2***(0.24) | 1.99***(0.23) |
| 5,000,000–10,000,000 | 3.16***(0.28) | 2.76***(0.23) | 3.06***(0.27) | 3.01***(0.3) | 3.14***(0.3) | 3.12***(0.29) |
| > 10,000,000 | 4.55***(0.32) | 3.89***(0.27) | 4.21***(0.32) | 4.11***(0.34) | 4.41***(0.33) | 4.31***(0.33) |
| Constant | 11.44***(0.22) | 11.18***(0.2) | 10.96***(0.23) | 11.23***(0.26) | 12.08***(0.28) | 11.84***(0.28) |
| R2 | 0.63 | 0.66 | 0.66 | 0.72 | 0.73 | 0.75 |
| adjusted R2 | 0.63 | 0.65 | 0.65 | 0.71 | 0.73 | 0.74 |
| Sample size | 415 | 415 | 415 | 269 | 269 | 269 |
+p < 0.1, *p < 0.05, **p < 0.01, ***p < 0.001; standard errors in parentheses; dependent variable is the Total donation amount (log)