Table 3.
Discriminant validity.
| CR | AVE | SCC | PPC | RES | STWB | CVC | |
|---|---|---|---|---|---|---|---|
| SC | 0.912 | 0.603 | 0.776 | ||||
| CP | 0.894 | 0.630 | 0.314 | 0.794 | |||
| RES | 0.946 | 0.715 | 0.261 | 0.176 | 0.845 | ||
| CW | 0.947 | 0.530 | 0.187 | 0.118 | 0.164 | 0.728 | |
| CVC | 0.903 | 0.539 | −0.061 | −0.014 | 0.001 | −0.091 | 0.734 |
CP is customer participation, while CCV is customer value Co-creation. RES is resilience, and CW is customer wellbeing.