Table 4.
Hypothesis testing.
| SR | Hypothesis | SE | Accepted/Rejected |
|---|---|---|---|
| 1 | CP → CCV | 0.128 | Accepted |
| 2 | CP → RES | 0.298 | Accepted |
| 3 | CCV → CW | 0.148 | Accepted |
| 4 | RES → CW | 0.228 | Accepted |
| 5 | CP → CW | 0.171 | Accepted |
CP is customer participation, while CCV is customer value co-creation. RES is resilience and CW is customer wellbeing.