Table 2.
Variables definition
| N° | long title | abbreviation | THEME |
|---|---|---|---|
| 1 | Trust | Trust | influencers' distinctive features |
| 2 | Expertise | Exp | influencers' distinctive features |
| 3 | Originality | Orig | influencers' distinctive features |
| 4 | Uniqueness | Uniqueness | influencers' distinctive features |
| 5 | Persuasion | Persuasion | influencers' distinctive features |
| 6 | Digital Distraction | Digital Di | cognitive bias |
| 7 | Identity formation | Identity f | Individual or collective bias |
| 8 | Mimetic bias | Mimetic | Individual or collective bias |
| 9 | belongingness | belong | emotional bias |
| 10 | Self-estimation | Self-estim | Cognitivebias |