Table 3.

NCCC recommendations related to food and beverage labeling, marketing, and advertising

Agency	Recommendation
FDA	In communicating added sugar content contained in products in the revised Nutrition Facts Label (and in the Recommended Daily Allowance), use teaspoon units in addition to grams to enable consumers to estimate their added sugar intake relative to daily limits
FDA	Implement a robust, multilingual communication campaign to improve awareness of the new labeling on added sugar and the rationale for the labeling (highlighting the potential harms of consuming excess added sugars)
FDA	Update policies and regulations to prevent industry claims on food and beverage products that mislead U.S. consumers to believe that unhealthy foods are healthy
FTC	Should be provided the authority, mandate, and requisite resources to 1) create guidelines and rules regarding the marketing and advertising practices of the food and beverage industry and associated communication networks and platforms targeted to children younger than 13 years old; 2) restrict industry practices based on these rules; 3) fully monitor these practices; and 4) enforce such rules