Table 1.
Metrics of trending mpox content on TikTok (N=100).
| Videos, n (%) | Number of views, mean (SD) | Number of likes, mean (SD) | DISCERN score, mean (SD) | Misleading statement, n (%) | ||
| Content creator | ||||||
| Nonphysician | 64 (64) | 4,145,664 (3,094,378) | 375,333 (187,666) | 2.1 (1.0) | 21 (33) | |
| Physician | 36 (36) | 1,130,908 (932,968) | 104,570 (131,871) | 4.0 (0.5) | 5 (14) | |
| Video type | ||||||
| Educational content | 82 (82) | 2,910,243 (2,652,819) | 428,883 (214,441) | 3.1 (0.8) | 19 (23) | |
| Patient experience | 72 (72) | 4,957,425 (3,649,648) | 337,284 (322,406) | 2.4 (1.0) | 6 (8) | |
| Entertainment | 9 (9) | 5,676,122 (3,536,727) | 795,933 (550,651) | 1.6 (1.1) | 7 (78) | |
| News | 5 (5) | 1,704,400 (579,805) | 288,498 (75,700) | 3.8 (0.3) | 0 (0) | |
| Hashtag categories | ||||||
| Virus | 26 (26) | 4,368,069 (3,994,561) | 325,704 (355,680) | 2.5 (1.0) | 6 (23) | |
| Outbreak | 17 (17) | 2,619,524 (1,790,431) | 216,393 (236,373) | 2.8 (0.9) | 3 (18) | |
| Symptoms | 15 (15) | 1,273,793 (555,833) | 83,170 (66,488) | 2.8 (0.8) | 4 (27) | |
| Vaccine | 13 (13) | 1,618,308 (1,445,424) | 288,437 (292,527) | 3.0 (0.9) | 0 (0) | |
| LGBTQ+a | 12 (12) | 7,161,225 (5,645,119) | 139,936 (119,348) | 3.5 (0.6) | 0 (0) | |
aLGBTQ+: lesbian, gay, bisexual, transgender, queer.