Table 1:
Video characteristics of 98 TikTok videos evaluated
| Characteristic evaluated | N (%) | |
|---|---|---|
| Creator gender | Female | 87 (88.8) |
| Male | 5 (5.1) | |
| Transgender/unspecified | 6 (6.1) | |
| Healthcare professional | Yes | 36 (36.7) |
| No/unsure | 62 (63.3) | |
| Country of origin | United States | 88 (89.8) |
| Canada | 5 (5.1) | |
| Europe | 1 (1.0) | |
| Other | 4 (4.1) | |
| Creator age | 21 years and younger | 20 (20.4) |
| 21+ years | 76 (77.6) | |
| Unspecified | 2 (2.0) | |
| Type of video | Educational | 29 (29.6) |
| Placement experience | 23 (23.5) | |
| Removal experience | 8 (8.2) | |
| Humorous | 24 (24.5) | |
| Reaction video | 10 (10.2) | |
| Unrelated/other | 4 (4.1) | |
| Tone of video | Positive | 19 (19.4) |
| Negative | 37 (37.8) | |
| Neutral | 22 (22.4) | |
| Ambiguous | 20 (20.4) | |
| Negative experience with IUD | Yes | 39 (39.8) |
| No | 59 (60.2) | |
| Discuss pain | Yes | 34 (34.7) |
| No | 64 (65.3) | |
| Discuss other side-effects | Yes | 31 (31.6) |
| No | 67 (68.4) | |
| Highlight distrust with health care professionals | Yes | 27 (27.6) |
| No | 71 (72.4) | |
| Compelling Factors | Catchy music | 31 |
| Compelling story | 26 | |
| Audiovisual supplements | 26 | |
| Humor | 23 | |
| Trustworthy source | 22 |