Table 2.
Description of costs and results of the paid campaign and participants who started or completed the Understanding Affirming Communities, Relationships, and Networks (UnACoRN) survey. Overall, 8607 participants started the survey and 5777 completed it, including completed surveys from unpaid venues. The total cost of the campaign was CAD $8571.58a and the overall cost per completed survey was CAD $1.48.
| Venue | Estimated audience, n | Total visitors, n | Started the surveyb, n (%) | Completed the surveyb, n (%) | Cost, CAD $ | Cost per completed survey, CAD $ |
| 128,896 | 3291 | 1269 (38.56) | 805 (24.46) | 882.23 | 1.02 | |
| 414,976 | 14,888 | 7223 (48.52) | 4297 (28.86) | 3414.42 | 0.79 | |
| PornHub | 5,129,417c | 5674 | 58 (1.02) | 29 (0.51) | 836.93 | 28.86 |
| Bus advertisements | N/Ad | N/A | 57e | 57e | 3438 | 60.31 |
aCAD $1.25=US $1.
bProportion of visitors.
cPornhub provides data on impressions, not reach.
dN/A: not applicable.
eTotal number of visitors and percentage were not available.