Table 2.

Results of measurement model analysis.

Construct	α	CR	AVE
Frugality	0.806	0.811	0.524
Perceived value	0.901	0.898	0.746
Environmental concern	0.770	0.769	0.625
Recycling intention	0.874	0.879	0.708

α = Cronbach’s alpha; CR = composite reliability; AVE = average variance extracted.