Table 4.

Integrated grey pairwise matrix—UAE

	Increased online audience	Increased online consumer demand	Supply chain disruption	Extended delivery time	Labor shortage
Increased online audience	1, 1	0.644, 1.22	0.715, 1.306	0.799, 1.461	0.785, 1.414
Increased online consumer demand	0.82, 1.554	1, 1	0.551, 1	0.975, 1.848	0.829, 1.41
Supply chain disruption	0.765, 1.399	1, 1.815	1, 1	0.82, 1.515	0.82, 1.582
Extended delivery time	0.684, 1.251	0.541, 1.026	0.66, 1.22	1, 1	0.894, 1.554
Labor shortage	0.707, 1.274	0.709, 1.207	0.632, 1.22	0.644, 1.118	1, 1