Table 5.

Integrated grey pairwise matrix—Saudi Arabia

	Increased online audience	Increased online consumer demand	Supply chain disruption	Extended delivery time	Labor shortage
Increased online audience	1, 1	0.616, 1.139	0.715, 1.306	0.733, 1.34	0.835, 1.582
Increased online consumer demand	0.878, 1.622	1, 1	0.601, 1.091	0.975, 1.848	0.829, 1.41
Supply chain disruption	0.765, 1.399	0.917, 1.664	1, 1	0.82, 1.515	0.878, 1.652
Extended delivery time	0.746, 1.364	0.541, 1.026	0.66, 1.22	1, 1	0.715, 1.251
Labor shortage	0.632, 1.198	0.709, 1.207	0.605, 1.139	0.799, 1.399	1, 1