Table 6.

Integrated grey pairwise matrix—Kuwait

	Increased online audience	Increased online consumer demand	Supply chain disruption	Extended delivery time	Labor shortage
Increased online audience	1, 1	0.616, 1.139	0.733, 1.354	0.715, 1.283	0.82, 1.515
Increased online consumer demand	0.878, 1.622	1, 1	0.551, 1	0.975, 1.848	0.993, 1.751
Supply chain disruption	0.738, 1.364	1, 1.815	1, 1	0.82, 1.515	0.878, 1.652
Extended delivery time	0.779, 1.399	0.541, 1.026	0.66, 1.22	1, 1	0.667, 1.147
Labor shortage	0.66, 1.22	0.571, 1.007	0.605, 1.139	0.872, 1.499	1, 1