Table 9.

Decision matrix

	Online audience	Online consumer demand	Supply chain disruption	Extended delivery time	Labor shortage
S-1	0.725, 0.863	0.675, 0.825	0.15, 0.288	0.175, 0.338	0.275, 0.45
S-2	0.588, 0.769	0.588, 0.769	0.156, 0.313	0.15, 0.3	0.175, 0.325
S-3	0.625, 0.8	0.638, 0.813	0.225, 0.4	0.2, 0.375	0.25, 0.425
S-4	0.563, 0.75	0.575, 0.763	0.256, 0.438	0.206, 0.388	0.256, 0.438
S-5	0.625, 0.8	0.675, 0.838	0.119, 0.238	0.138, 0.275	0.175, 0.325
S-6	0.575, 0.756	0.575, 0.756	0.163, 0.325	0.156, 0.313	0.125, 0.25
S-7	0.675, 0.838	0.625, 0.8	0.238, 0.413	0.169, 0.338	0.15, 0.288
S-8	0.65, 0.819	0.65, 0.819	0.125, 0.25	0.156, 0.313	0.15, 0.3