Table 6. Percentage of Participants Answering “Yes”, “No”, and “I Do not Know” to Three Different Interpretations of What “Risk” Means in an “at Increased Risk” Messages in Study 5.
| Interpretation of “increased risk” | Control (no message) | Ambiguous message | Improved message | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Yes | No | Do not know | Yes | No | Do not know | Yes | No | Do not know | |
| Note. Participants responded to each of the three interpretations presented in a matrix table similar to the structure shown. | |||||||||
| a Intended interpretation. | |||||||||
| Greater chance of being infected by the virus. | 66% | 25% | 9% | 74% | 19% | 7% | 19% | 75% | 5% |
| Greater chance of suffering severe symptomsa | 85% | 4% | 11% | 73% | 9% | 19% | 93% | 2% | 5% |
| Greater chance of carrying the virus. | 40% | 38% | 22% | 45% | 34% | 21% | 15% | 75% | 11% |
| Of participants who selected the infection interpretation: | |||||||||
| % that also selected the hospitalization interpretation | 86% | 71% | 79% | ||||||