Table 3.

Factor loading and reliability.

Construct and items	Factor loading	Cronbach’s alpha/CR	AVE
Corporate social responsibility		0.965/0.968	0.658
CSR1	0.818
CSR2	O.814
CSR3	0.767
CSR4	0.752
CSR5	0.815
CSR6	0.814
CSR7	0.856
CSR8	0.846
CSR9	0.739
CSR10	0.813
CSR11	0.830
CSR12	0.851
CSR13	0.824
CSR14	0.793
CSR15	0.828
CSR16	0.807
Clan culture		0.898/0.921	0.662
CC1	0.829
CC2	0.779
CC3	0.856
CC4	0.769
CC5	0.859
CC6	0.784
Adhocracy culture		0.926/0.942	0.730
AC1	0.890
AC2	0.856
AC3	0.862
AC4	0.867
AC5	0.810
AC6	0.841
Firm reputation		0.752/0.858	0.668
FR1	0.830
FR2	0.831
FR3	0.791
Organizational citizenship behavior		0.957/0.963	0.722
OCB1	0.852
OCB2	0.899
OCB3	0.892
OCB4	0.836
OCB5	0.795
OCB6	0.843
OCB7	0.894
OCB8	0.892
OCB9	0.837
OCB10	0.745