Table 6.

Results of bootstrapping for the direct, indirect, and total effect of the hypothesized model.

Total effects				Direct effects			Indirect effects
	β	T-value	p	β	T-value	p	Hypotheses of Mediation	β	T-value	p-value
CSR → FR	0.42	6.27	0.000	0.12	1.27	0.203	H10: CSR → CC → FR	0.101	2.275	0.023
CSR → OCB	0.53	9.70	0.000	0.37	5.23	0.000	H11: CSR → AC → FR	0.126	2.151	0.036
CSR → CC	0.47	6.43	0.000	0.47	6.43	0.000	H12: CSR → CC → OCB	0.097	2.566	0.010
CSR → AC	0.52	7.89	0.000	0.52	7.89	0.000	H13: CSR → AC → OCB	0.062	1.762	0.078
CC → FR	0.24	2.79	0.005	0.21	2.41	0.016
CC → OCB	0.20	2.77	0.006	0.20	2.77	0.006
AC → FR	0.25	2.46	0.014	0.24	2.25	0.023
AC → OCB	0.11	1.84	0.065	0.11	1.84	0.065
OCB → FR	0.14	1.97	0.049	0.14	1.97	0.049

CSR, corporate social responsibility; CC, clan culture; AC, adhocracy culture; FR, firm reputation; OCB, organizational citizenship behavior.