Table 4.
Subthemes and supporting quotes in theme 4
| Subthemes | Concepts | Example of supporting quotes |
|---|---|---|
| Theme 4: Intention to report AEs | ||
| Experience and intention to report AEs | Willing to report AEs | “Certainly yes…This information can be used for research in the future. Later on, this information (AEs) could be put on the box of herbal medicines.” Patient-2 |
| Factors influencing intention to report AEs | Characteristics of reporting system | “I’d rather not report if it's complicated to fill in or submit or there is too much information to read. Thai people definitely don't like it.” Patient-9 |
| Feedback | “The best thing to do and be useful is to follow up and get back to the person who reported it.” Complainant-7 | |
| Positive impact | “Thai people, in particular, love helping others. When we see people in need for help, we will help or donate quickly…So I think more people would be interested if we make them realized the benefits from doing this (report AE).” Pharmacist-7 | |
| Providing reward | “You might use a scoring system to attract them. Then, you can use the score in exchange for something such as sticker in Line application. Just like when you donate blood, you will receive a score and end up with a medal.” VHV-3 | |
| Awareness of reporting system | “People do not understand the importance of reporting. Some people just did not report because they did not think it is important.” Pharmacist-12 | |
| Lack of knowledge | “When something bad happens, people want to complain anyway…For Thais, if they know that they can report they would love to report. However, the problem is that they don’t know how to report.” Complainant-3 | |
| Promotion via social media | “At present, social media is popular for everyone. But it depends on the public relations unit how they do marketing activity.” VHV-5 | |
| Promotion via patient organisation | “If we want them (patient) to play a role, we have to strengthen them…. And when they are strong enough, they will report a lot.” FGD, Representative from patient organisation | |
| Promotion via pharmacy | “These people usually go to the pharmacy where they purchase the products. Running the campaign or informing through community pharmacist can be another strategy.” Pharmacist-12 | |
| Promotion via village health volunteer | “It needs to be the villages' or sub-districts' public relations. Because they know the community well and they speak the same language.” Pharmacist-3 | |
| Promotion via influencer | “Super Stars or famous people can help promote it (patient reporting system). Because they have a lot of fan clubs, ten million or five million followers.” Complainant-8 | |