Table 1.

Regression results for simple mediation in Study 1.

Predictor	Mask attractiveness belief			Mask-wearing intention
	B	SE	t	B	SE	t
Constant	4.38	0.69	6.39***	2.45	1.32	1.70
Self-perceived attractiveness	−0.26	0.08	−3.20**	0.04	0.15	0.24
Mask attractiveness belief				0.75	0.12	6.50***
COVID-19 fear	0.49	0.11	4.59***	0.95	0.20	4.78***
Self-esteem	−0.10	0.17	−0.58	−0.83	0.31	−2.69**
Age	−0.01	0.01	−1.07	0.03	0.02	1.37
Gender	−0.02	0.20	−0.12	0.38	0.35	1.09
Ethnicity	0.001	0.23	0.01	0.49	0.41	1.20
$R^2$		0.16			0.37
	Bootstrapping effect		SE		95% CI (LL, UL)
Total effect	−0.160		0.16		[−0.471, 0.150]
Direct effect	0.036		0.15		[−0.257, 0.329]
Indirect effect via mask attractiveness belief	−0.196		0.08		[−0.364, −0.054]

Attractiveness belief = belief that wearing a face mask enhances perceived attractiveness. B indicates unstandardized regression coefficients, and SE indicates standard error. ***p < .001, **p < .01, *p < .05.