TABLE 3.
Top terms, #hashtags, attributes, and things mentioned
| General flour search | % | Flour-related illness search | % |
|---|---|---|---|
| Terms | |||
| n = 6,127,262 | n = 111,621 | ||
| Like | 24 | Recall | 27 |
| Good | 22 | Salmonella | 24 |
| Out | 20 | Eating | 20 |
| Use | 17 | E. coli | 17 |
| Recipe | 16 | FDA | 11 |
| Hashtags | |||
| n = 964,744 | n = 2,267 | ||
| #food | 24 | #recall | 35 |
| #foodie | 23 | #foodsafety | 22 |
| #foodporn | 18 | #salmonella | 19 |
| #dessert | 18 | #ecoli | 13 |
| #recipe | 16 | #recallalert | 11 |
| Attributes | |||
| n = 89,572 | n = 6,498 | ||
| Great | 44 | Recall | 54 |
| Fresh | 23 | Afraid of get Salmonella | 19 |
| Great British Baking Show | 12 | Contaminate with bacterium | 9 |
| Easy | 12 | Bacterium | 9 |
| Cute Halloween baking | 9 | Kill bacterium | 8 |
| Things | |||
| n = 276,453 | n = 3,395 | ||
| Great British Baking Show | 31 | King Arthur flour | 29 |
| Great British Bake Off | 25 | Gold Medal flour | 22 |
| Baked good | 23 | Pillsbury flour | 20 |
| Great | 14 | Bacterium | 16 |
| No flour | 6 | Cookie | 14 |