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. 2022 Dec 31;85(1):73–84. doi: 10.4315/JFP-21-085

TABLE 4.

Sentiment drivers: attributes

Search Positive % Negative %
General flour n = 166,469 n = 40,805
Great 24 Too thick 18
Fresh 12 Too runny 18
Easy 7 Recall 10
Great British Baking Show 6 Not work 4
Awesome baking 5 Expensive 4
Great British Bake Off 4 Fail 3
Make 4 Dip shit 3
Flour-related illness n = 1,173 n = 8,899
Kill bacterium 43 Recall 38
Worth risk 8 Afraid of get Salmonella 14
Safe to eat 5 Contaminate with bacterium 7
Pillsbury Best Bread Flour 4 Bacterium 7
Treated flour 4 Contaminate with E. coli 4
Pasteurized egg 4 Carry risk of bacterium 4
Worth Salmonella 4 Salmonella 3