Table 3.
Mean, SD, and correlation matrix.
| Variable | Mean | SD | Cronbach’s alpha | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| B. Age | 2.97 | 0.15 | 0.85 | 1.00 | |||||||
| B. Size | 1.34 | 0.22 | 0.83 | 0.116** | 1.00 | ||||||
| Respondent experience | 1.87 | 0.42 | 0.82 | 0.215** | 0.86* | 1.00 | |||||
| Respondent education | 1.62 | 0.46 | 0.84 | −0.03 | 0.07 | 1.00 | 1.00 | ||||
| E-commerce marketing capabilities | 3.74 | 0.48 | 0.82 | −0.02 | −0.18 | 0.01 | −0.10 | 1.00 | |||
| Customer engagement | 3.43 | 0.36 | 0.86 | 0.04 | −0.05 | 0.093* | −0.02 | 0.184** | 1.00 | ||
| Internet of things | 3.62 | 0.85 | 0.82 | −0.09 | −0.15 | −0.04 | 0.042* | 0.267** | 0.367** | 1.00 | |
| Strategic performance | 1.23 | 0.63 | 0.83 | 0.03 | −0.12 | −0.05 | −0.12 | 0.340* | 0.249** | 0.385** | 1.00 |
*p < 0.001, **p < 0.05.