Table 5.
Mediating effect of customer engagement between ECMCs and strategic performance.
| Path description | Beta | T-Value | SE | Sig | ||
|---|---|---|---|---|---|---|
| ECMCàCustomer Engagement (Path a) | 0.3475 | 7.652 | 0.042 | 0.000 | ||
| Customer EngagementàStrategic Performance (Path b) | 0.2442 | 7.521 | 0.056 | 0.000 | ||
| ECMCàStrategic Performance (Path c) | 0.3265 | 3.652 | 0.032 | 0.000 | ||
| ECMCàStrategic Performance (Path c’) | 0.1834 | 1.421 | 0.064 | 0.127 | ||
| R2 = 0.1424;F = 36.7453; p = 0.000 | ||||||
| Bootstrap for indirect effect of IV on DV through mediator “ab path” | ||||||
| Model Detail | Data | Boot | SE | Lower | Upper | Sig |
| ECMC-CE-SP | 0.144 | 0.124 | 0.34 | 0.1352 | 0.2686 | 0.000 |