Table 6.
Structural path analysis results.
| Hypothesis | β | Standard Deviation | T Statistics | p-Value | Confidence Interval 97.5% | Supported | |
|---|---|---|---|---|---|---|---|
| H1 IM→SA | 0.246 *** | 0.054 | 4.527 | 0 | [0.144, 0.356] | 0.078 | Yes |
| H2 TP→SA | 0.189 *** | 0.045 | 4.199 | 0 | [0.099, 0.280] | 0.050 | Yes |
| H3 IN→SA | 0.190 *** | 0.054 | 3.514 | 0 | [0.081, 0.287] | 0.038 | Yes |
| H4 SU→SA | 0.195 *** | 0.052 | 3.734 | 0 | [0.091, 0.293] | 0.047 | Yes |
| H5 SA→CI | 0.456 *** | 0.043 | 10.525 | 0 | [0.367, 0.537] | 0.293 | Yes |
Note 1: immediacy, IM; telepresence, TP; intimacy, IN; substitutability, SU; satisfaction, SA; continuance intention, CI. Note 2: *** p-value < 0.001.