Table 7.
Moderation analysis.
| Hypothesis | β | Standard Deviation | T Statistics | p-Value | Confidence Interval 97.5% | Supported |
|---|---|---|---|---|---|---|
| H6a PA × IM→SA | 0.234 *** | 0.045 | 5.176 | 0.000 | [0.146, 0.325] | Yes |
| H6b PA × TP→SA | 0.000 | 0.041 | 0.003 | 0.997 | [−0.080, 0.081] | No |
| H6c PA × IN→SA | 0.022 | 0.047 | 0.463 | 0.644 | [−0.073, 0.107] | No |
| H6d PA × SU→SA | −0.154 *** | 0.046 | 3.348 | 0.001 | [−0.247, −0.069] | No, the effect is negative |
| H6e PA × SA→CI | 0.088 ** | 0.029 | 3.012 | 0.003 | [0.034, 0.149] | Yes |
Note 1: immediacy, IM; telepresence, TP; intimacy, IN; substitutability, SU; satisfaction, SA; continuance intention, CI. Note 2: ** p-value < 0.01; *** p-value < 0.001.