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. 2023 Feb 10;18(2):e0279809. doi: 10.1371/journal.pone.0279809

Table 6. Efficiency of the nudges with different message frames on the truncated sample of 53 vaccine-hesitant caregivers.

Variable
Intention to vaccinate a child Willing to recommend vaccination to others
(1) (2)
Social Norms Message 0.45**
(0.10, 0.81)
0.27
(-0.12, 0.66)
Fear Message 0.13
(-0.30, 0.55)
0.37**
(0.02, 0.72)
Safety Message 0.45**
(0.10, 0.81)
0.27
(-0.12, 0.66)
Messenger Message 0.42**
(0.03, 0.81)
0.20
(-0.24, 0.65)
Child has received polio vaccine - -
Will vaccinate child in next campaign - -
Intercept 0.45***
(0.15, 0.76)
0.55***
(0.24, 0.85)
Regression sample size 53 53
Regression p-value 0.05 0.35

95% confidence interval in parentheses.

*p<0.1

**p<0.05

***p<0.01.

Messaging frame coefficients are relative to the “control” messaging frame.