TABLE 1.
Video characteristics
| Parameters | YouTube | TikTok | p value |
|---|---|---|---|
| Median video length (mm:ss), n (range) | 03:42 (00:30–12:06) | 00:29 (00:10–00:49) | <0.001 |
| Median views, n (range) | 909 (12–221 003) | 23 150 (640–13 900 000) | 0.07 |
| Median views per month, n (range) | 19.30 (0.52–20369.50) | 5437.50 (177.38–3 475 000) | 0.03 |
| Median likes, n (range) | 7 (0–1000) | 576 (3–2 300 000) | 0.3 |
| Median comments, n (range) | 0 (0–148) | 32 (0–13 500) | 0.08 |
| Year published, n (%) | <0.001 | ||
| Before 2015 | 20 (40) | 0 (0) | |
| 2015 and after | 30 (60) | 50 (100) | |
| Video subject representation, n (%) | |||
| White representation | 44 (98) | 24 (52) | <0.01 |
| Black representation | 5 (10) | 10 (20) | 0.16 |
| Hispanic representation | 3 (6) | 6 (12) | 0.3 |
| Number of videos that reference guideline, n (%) | <0.001 | ||
| USPSTF | 13 (26) | 0 (0) | |
| AUA | 5 (10) | 0 (0) | |
| NCCN | 6 (12) | 0 (0) | |
| Other | 4 (8) | 0 (0) | |
| None | 30 (60) | 50 (100) | |
| Genre of the video, n (%) | <0.001 | ||
| Educational/informational | 47 (94) | 28 (56) | |
| Raising awareness | 2 (4) | 4 (8) | |
| Sharing a patient's story | 1 (2) | 13 (26) | |
| Comedy | 0 (0) | 5 (10) | |
Abbreviations: AUA, American Urological Association; NCCN, National Comprehensive Cancer Network; USPSTF, United States Preventive Services Task Force.