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. Author manuscript; available in PMC: 2023 Feb 16.
Published in final edited form as: Ann Intern Med. 2022 Jun 28;175(8):1100–1108. doi: 10.7326/M21-4770

Table 2.

Potential Revenue per PCP FTE and per Medicare Patient Visit

Code Median Annual Revenue for Services for Already Provided but Not Billed (Lower Bound), $ (25th–75th Percentile) Median Annual Revenue for Services If Provided to Half of All Eligible Patients (Upper Bound), $ (25th–75th Percentile)

Per PCP FTE Per Medicare Patient Visit Per PCP FTE Per Medicare Patient Visit

Prevention codes
 Smoking cessation counseling 638 (134–1143) 0.38 (0.08–0.68) 1699 (119–3280) 1.01 (0.07–1.96)
 Alcohol misuse screening 9282 (1942–16 622) 5.54 (1.16–9.91) 8269 (1730–14 808) 4.93 (1.03–8.83)
 Alcohol misuse counseling 891 (484–1834) 0.69 (0.29–1.09) 4190 (1572–10 620) 3.64 (0.94–6.33)
 Depression screening 3270 (684–5856) 1.95 (0.41–3.49) 7843 (1641–14 045) 4.68 (0.98–8.38)
 Behavioral counseling for cardiovascular disease 7429 (4034–15 292) 5.76 (2.41–9.12) 7954 (4319–16 373) 6.17 (2.58–9.76)
 Obesity counseling 3860 (2096–5625) 2.30 (1.25–3.35) 9060 (3400–14 720) 5.40 (2.03–8.78)
 Shared decision making for lung cancer screening 90 (19–162) 0.05 (0.01–0.10) 1269 (266–2273) 0.76 (0.16–1.36)
 Advance care planning 14 726 (3081–26 370) 8.48 (1.84–15.73) 38 745 (8107–69 384) 23.11 (4.83–41.38)
 Wellness visit* 45 406 (9501–81 312) 27.08 (5.67–48.49)
 Total 40 187 (12 474–42 903) 25.46 (7.44–43.48) 124 435 (30 654–226 813) 76.78 (18.28–135.27)
  Excluding wellness visits 40 187 (12 474–42 903) 25.46 (7.44–43.48) 79 029 (21 153–145 502) 49.70 (12.62–86.78)
Coordination codes
 Transitional care management 9293 (1944–16 642) 5.54 (1.16–9.92) 12 395 (2594–22 197) 7.39 (1.55–13.24)
 Chronic care management* 45 556 (9532–81 579) 27.17 (5.68–48.65)
 Behavioral health integration* 15 239 (3189–27 290) 9.09 (1.90–16.28)
 Cognitive assessment with care planning services* 12 891 (2697–23 085) 7.69 (1.61–13.77)
 Total 9293 (1944–16 642) 5.54 (1.16–9.92) 86 082 (18 011–154 152) 51.34 (10.74–91.94)
All codes
 Total for prevention and coordination codes 49 480 (14 418–89 544) 31.00 (8.60–53.40) 210 517 (48 665–380 965) 128.11 (29.02–227.21)

FTE = full-time equivalent; PCP = primary care physician.

*

Estimate for the indicated codes are confined to the upper bound (50% of the eligible) because the codes for wellness visits, chronic care management, behavioral health integration, and cognitive assessment with care planning services require a suite of services that are not routinely provided.

Because these codes may displace an existing office visit, estimates are incremental—i.e., additional revenue on top of an evaluation and management visit of moderate complexity.

For chronic care management and behavioral health integration, which require substantial work by non-PCP personnel, these represent profit as revenue minus the costs of the non-PCP personnel.