Table 5.

The rotated component matrix

Activity category	Component
	1	2	3
Value proposition	0.906	0.041	0.045
Assessment of value proposition	0.893	0.133	0.119
Design expression	0.831	0.400	− 0.049
Judgment on design expression	0.706	0.382	0.107
Concept construction	0.130	0.966	− 0.009
Judgment on concept features	0.380	0.865	0.101
Problem definition	0.022	− 0.052	0.851
Judgment on problem definition	0.090	0.112	0.780