Table 3.
Adherence to strategy component for complete and modified strategy and control stores, by store number and percent reduction in facings for confectionery, sweet biscuits and targeted drinks
| Strategy component | Complete 7-point | Modified 6-pointa | Control | ||||
|---|---|---|---|---|---|---|---|
| Fully adhered (n of 6) | % | Fully adhered (n of 4) | % | Fully adhered (n of 10) | % | ||
| 1. No promotional activity on RED products | 2 | NA | 2 | NA | 2 | NA | |
| 2. No misleading promotional activity | 3 | NA | 3 | NA | 0 | NA | |
| 3. No visible availability of RED products at high traffic areas (Substitute healthier products) | 3 | NA | 3 | NA | 0 | NA | |
| 4. Reduced facings table sugar, confectionery & sweet biscuits (Substitute healthier products) | Reduced facings of table sugar | 6 | NA | 4 | NA | 4 | NA |
| Median % reduction in confectionery facings T1-T3 | 6 | -40 | 3 | -31 | 3 | + 12 | |
| Median % reduction in in sweet biscuit facings T1-T3 | 6 | -37 | 2 | -12 | 4 | + 2 | |
| 5. Reduced refrigerator space for targeted drinks (Substitute healthier drinks) | Median percent of refrigerated targeted beverage facings to total refrigerated beverage facings T1/T3 | 6 | 60/45 | 1 | 56/59 | 3 | 58/61 |
| 6. No RED soft drinks > 600 ml in refrigerators | 6 | NA | NA | NA | NA | NA | |
| 7. Floor stickers and shelf stripping | 6 | NA | 4 | NA | 0 | NA | |
aFour stores received the 6-point strategy where RED soft drinks > 600 ml were not removed from refrigeration