Table 3.

Top hashtags by content category (1 March–11 November 2018)

Overall commercial content	Number of posts	New user targeting/ awareness and trial content (type 1)	Number of posts	Existing user targeting/ reinforcement content (type 2)	Number of posts
juul	19 302	juul	17 634	juul	13 927
vape	13 857	vape	12 951	vape	10 263
vapelife	9578	vapelife	9487	vapelife	7499
vapenation	7520	vapenation	7240	vapenation	5942
vapeporn	6413	vapeporn	6185	vapeporn	5291
vapetricks	5400	vapetricks	5190	vapetricks	4562
juulvapor	5039	juulpods	4702	vapelyfe	4121
juulpods	5039	juulvapor	4674	vapefam	3729
vapelyfe	4438	vapelyfe	4370	vapeon	3542
juulnation	4269	juulnation	4250	juulvapor	3444